ISO 20252 Market and Social Research Standard determines the requirements of the quality management system and is a standard that guides sector companies on the basis of customer service and continuous improvement. The standard covers management and research operations such as research proposals, surveys and discussion guides, sampling and data processing archiving documents.
ISO 20252 focuses on issues such as Market and Social Research, self-completion and observational data collection, quantitative and qualitative research, including online and offline. A good data management and processing practice also defined the recruitment and training of field workers, coding, analysis, document retention and (Privacy Policy Requirement). ISO 20252. In addition to terms and definitions, the market, opinion and social research determine the service requirements for institutions and professionals, as well as the requirements of a quality management system.
ISO 20252. In order to apply the standard to companies, customer relations, service quality development and interpretation requires senior management responsible for continuous improvement of the system. At the same time, a quality manager should be appointed with sufficient authority and control over the entire system. Other topics covered by this standard are also research, project documentation, education and outsourcing confidentiality.
ISO 20252.has been developed to provide an internationally recognized framework and a common level of quality for market research across the globe. In today's market, public opinion and social research, competition is a management system that determines the global service requirements of research companies. It provides great advantages for global research companies.
ISO 20252 provides quality and consistent service delivery to the market and social research institutions, and reassures organizations and stakeholders with stakeholders.
It also provides guidance for market or social research, taking into account local conditions.
