Regardless of the sector, businesses have to gain competitive advantage over their competitors in the market. The fact that the companies that have competitive advantage is different from their competitors gives them continuous advantage for their customers. Businesses must therefore constantly follow innovations in order to create and maintain competitive advantage. In short, the sustainability of enterprises depends on their adoption of a total quality approach that supports this understanding.

All businesses must use their resources efficiently and meet customer demands and expectations. Becoming stronger in the face of competitors depends on the correct determination and implementation of their strategies.

On the other hand, with the effect of globalization, a great change is observed in various fields. In order to keep up with this change, enterprises have to build their strategies on total quality understanding in order to achieve higher efficiency and competitive advantage. Competitiveness of enterprises depends on the adoption of total quality management approach.

Businesses need to be sustainable and not only demand of goods and services produced, but also to keep up with the ever-changing needs and expectations of customers. Businesses that achieve this can be stronger than their competitors. Trade conditions are constantly changing and businesses have to keep up with this change.

Quality is a concept that comes up every day and is mentioned in every field. Quality deserves the meaning of Latin (the Latin root of the word means how it is formed), and it is meant to define what it really is, for what goods or services it is used. Quality is defined in different ways depending on the intended use, technological developments, consumer needs and value judgments. But mainly quality is defined as the level of conformity of a good and service to certain conditions or the level of meeting a certain need.

TÜRCERT Technical Control and Certification Inc. Our company is based on the understanding of quality in all the services it provides. Whether in product or system certification studies, testing and inspection activities, it provides fast, accurate and reliable results that are important for our organization. These factors constitute quality in itself. With its quality service understanding, TURCERT creates a difference in its sector.